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स्वामी पब्लिक लि. - must watch Directed by: Ganjendra Ahire / Year: 2014

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Written and directed by Gajendra Ahire and produced by Poonam Shende, This film is a tribute to late social activist Dr. Narendra Dabholkar. Set on the backdrop of the booming business of so called ‘Swamis’ or ‘Spiritual Gurus’, the film beautifully explains how ignorant people easily get fooled because of their blind faith. An ambitious businessman Nachiket (Subodh Bhave) runs into Siddharth Namdeo (Chinmay Mandlekar), a young ambitious graduate who earns his livelihood by street plays. Siddharth is shocked when Nachiket puts forth his proposal. However, he reluctantly agrees to work for Nachiket after his girlfriend Sayali convinces him to feign being a Swami.
The current competitive life cycle invited many stressful moments. The younger generation is looking towards spiritual way to find peace and calmness. Corporate’s are mining for profits by commercializing faith of such people. Swami Public Ltd, a film by writer-director Ganjendra Ahire speaks about this issue.
Using Siddharth’s acting skills, Nachiket plans his strategies. He even markets the healing powers of ‘Siddharth Maharaj’, to invite the attention of people, not only from India but also from different parts of the world. With the help of local village head and a politician, Nachiket sets up a huge ashram in a village, giving it a look of a palace. Free medical camps and scholarships to deserving students are offered to create goodwill of the company. As the day to felicitate the Swami comes closer, Siddharth disappears, much to Nachiket’s dismay. With a furious Nachiket and his bunch of corrupt politicians and cops after him, will Siddharth be able to save himself?
The film delves into the mindset of the general public, which is that of believing in miracles from the Almighty. When social worker Siddharth (Chinmay) comes to a shrewd businessman Nachiket (Subodh) asking for a sponsorship for his play, Subodh sees a different opportunity in the proposal. The play's concept of fear in people's minds ignites a spark in his mind that he decides to bank upon. He asks Siddharth to act like a godman and aid him in his plan of amassing wealth. The hesitant Siddharth agrees after his girlfriend Sayli (Sanskruti), who works for Nachiket, urges him to consider the offer. The stage is set and following a series of fake incidents, Siddharth turns into Swami and his ascension to becoming a godman starts paying rich dividends to Nachiket. Soon the frenzy catches up with the public and another pseudo-guru is born.Chinmay's transition from being a logical social worker to getting entangled in a web of deception is easy though the logic behind it is absent. Subodh portrays his character that has shades of grey, precisely. Sanskruti is the eye candy while veterans Vikran Gokhale and the late Vinay Apte feature in prominent roles.
The director has cleverly left it to the audience to decide, what would happen next. However, he has clearly managed to expose the modus operandi of marketing agencies of such ‘Swamis’ and ‘Gurus’.
Subodh Bhave’s character has a grey shade and he has portrayed that role efficiently. Chinmay Mandlekar is impressive while expressing his emotions on few occasions. Debutant Sanskruti Kher showed her potential with her role of Sayali.

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